What's the prize for?
"The Steel Reef Prize was founded to challenge the status quo. Today, prizes overwhelmingly favor tech startups or socially driven ventures, leaving makers of tangible, market-driven products in the shadows. We’re here to shift the narrative. This prize celebrates the ingenuity of physical product creators who push boundaries to bring their ideas to life."
Why it matters
Many funding and support programs overlook entrepreneurs working on purely commercial physical products, focusing instead on tech startups or socially driven ventures
This leaves creators across a broad range of industries—from fashion to health, beauty, automotive, and beyond—without the recognition or resources they need to thrive
A Bit About Steel Reef
Founded by Gabriel Drogon, Steel Reef started in the luxury watch industry, designing high-end accessories that merge precision engineering with innovation. Over time, our expertise has expanded into the jewelry, automotive, and fragrance industries—pushing boundaries in materials, functionality, and aesthetics.
With a focus on original design and innovation, we develop products that are both commercially viable and technically refined. Our work includes patent-pending designs that reflect our commitment to solving real-world challenges through thoughtful product development. This deep experience in designing, prototyping, and scaling physical products fuels our passion for supporting other creators through initiatives like the Steel Reef Prize. We believe in the power of tangible ideas and the impact they have across industries.